50 years of Ponta Delgada Airport

The 50th anniversary of Ponta Delgada Airport was celebrated with a campaign focusing on both the impact, and lack thereof, of the airport on the region.

Although the island has grown considerably as a tourist attraction, largely thanks to the airport, every effort was made to ensure that the island’s best qualities would be preserved.

In doing so, little was changed. And what changed, was only for the better. This was the main insight for this campaign.

To kick it off, a print ad circulated in different national publications. Afterwards, different creative executions were used in the decoration of the airport, as well as across its social media presences. In each, the elements that are kept unchanged from the past are represented in black-and-white, to show how the better things about the island were preserved.