Now you know - Porto
Route Development is the department that is responsible for negotiating routes with the different airlines, to open the airport to new markets. In this This is done mostly by highlighting the appeal of the airport’s city and country as a potential destination for the different types of passengers, rather than focusing on the quality of the airport itself.
ANA/VINCI’s efforts in these meetings required media support, in the form of video case-studies for key years of Portuguese airports.
With the concept Now You Know, the data-heavy videos give way to organic displays of the cities’ best offerings, in which the numbers are merely part of the landscape.
This is the extended version of the first chapter: Aeroporto Francisco Sá Carneiro