Cabo Verde Airlines Morabeza

CVA is Cabo Verde’s national airline, but has recently been under a lot of criticism for many reasons. Chief amongst them, is the lack of reliability due to the fact the the company only has a single airplane to make do.
To celebrate the purchase of second airliner and to create some connection and goodwill we created a campaign around the untranslatable crioule word “morabeza”, which was also the name given to the plane.