Nôs Sabor - Verão 2024

Summer 2024 was like no other. With the arrival of a new brand ambassador and influencer, Ruth Borges, and a partnership with the legendary band Ferro Gaita, we had a chance to create an unforgettable campaign. We told the story of how an influencer with a beautiful singing voice became the missing piece in the quest for the greatest summer hit. As a first step, we created seemingly organic content featuring Ruth singing one of Ferro Gaita’s most famous songs. This content was then featured in the TV ad, marking an eureka moment for the band, who chased after Ruth until she was finally convinced to join— with a little help from Nôs Sabor, of course. As part of the campaign, we created and launched a full song in the style of Ferro Gaita, a music video, and a behind-the-scenes mini-documentary. This became one of the brand’s most viewed and shared campaigns, with the single "Veron Dja Txiga" being played all over the country.