Nôs Sabor Rebranding

Nôs Sabor is a Cape Verdean brand of juices and nectars that has been on the market for over 5 years. To reposition it, we leveraged two of its biggest assets: the fact that it is a national brand and also its very high-quality standards, in line with the most rigorous international norms.
This new campaign “From Cabo Verde, with Pride” brand now anchored in a new vision on Capeverdianess. A vision that, despite still being based in tradition, is unafraid to go well beyond it.

This is best shown in the TV commercial, which stars Kathy Moeda, an up-and- coming digital influencer, and takes us on a trip through some of Cabo Verde’s most emblematic locations. The campaign is scored by Alberto Koening, a young Cape Verdean musician who created a song based on the traditional “batuku”, but more modern twists, such as using Nôs Sabor packages as percussion instruments.