Rafael Salgado print ad

Rafael Salgado is one of Spain’s largest and oldest olive oil brands. In addition to having a strong B2C presence, it has also accrued a reputation in the B2B market, serving mostly restaurants and the hotel industry.

The goal of this campaign was to position the olive oil as an indispensable ingredient to chefs and cooks, and was published in one the sector’s magazines.

The idea for the ad came from the question: “what can’t chefs live without?”. Their very specialized utensils. But olive oil is more than that. And so, in the execution, we elevated olive oil to the status of an all-around tool, indispensable to create the best dishes