Nôs Sabor
Turma dos Saborinhos

Nôs Sabor has always had a product line of smaller packages (200ml), mostly intended for kids, but very implicitly so.
To create more of a foothold in this segment, we created and launched a new product line, based around an ensemble of characters (1 per flavour).
Aside from all the concept, we also created a jingle from scratch to go with the new brand and to create product awareness.