Galaxy Games activation

Due to their biometric capabilities, Smartwatches have been linked to a healthier and sportier lifestyle. So, who better to help launch the new Samsung Galaxy Smartwatch, than sporty and health-conscious influencers?

For two weeks, three influencers had daily challenges based around the device’s capabilities, with their performances being scored and ranked against one another. In the end, only one was crowned the winner of the Galaxy Games.

In the meantime, the event was communicated via a page on the Samsung website, in which the rules were explained and the challenges were described in a quirky way. This, and the structure of the challenges (i.e., which capabilities of the smartwatch to use and which combinations of metrics to score), was the bulk of my contribution to this project.